How to Triage Communication During the Coronavirus

How to Triage Communication During the Coronavirus

One word: triage. In medical settings, of course, triage is a way of prioritizing medical care to those who need it most — as they’re doing right now in New York, converting the Javits Convention Center into an enormous makeshift hospital. Because of the severe shortage of respirators, face masks, and other PPE supplies, we will be moving into a period of advanced triage: deciding who lives and who dies. In these trying times, triage…

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The Fed Will Buy An “Unlimited” Amount of Assets

The Fed Will Buy An “Unlimited” Amount of Assets

How much is infinity? Mathematicians often spend their entire career pondering the square root of two or the endless decimals of Pi yet they often find that the concept of endless is simply unfathomable. Our brains are quite finite as are the tools we use to process information. So what does the Fed mean exactly when they say they can buy an unlimited amount of assets? Click to tweet Well, it’s still early days but…

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Coronavirus Communication (CoCo) Best Practice: The Wing-It Webinar

TL;DR: Put together a webinar in record time by recording a Zoom meeting, then saving the video to YouTube. Traditionally, webinars have been carefully planned, publicized, and produced — but in these fast-moving days, nobody’s got time for that. Enter the “Wing-It Webinar.” The quick version is: Invite a bunch of people to your Zoom meeting and hit “Record to Computer” Keep it brief (the shorter the better), ideally with talking points and a guest…

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Bitcoin Remains Firm but its Hash Rate Has Dropped

Bitcoin Remains Firm but its Hash Rate Has Dropped

Another day another dismal record. This one comes from the US Department of Labor who reported that 3.28 million new people filed for unemployment this past week. That’s more than five times the previous record. I know that we’re supposed to be flattening the curve by staying home but I don’t think this was the exact intention. Here we can see the last 50 years worth of unemployment data looks flat in comparison with today’s…

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Bitcoin Price Remains Firm But No Longer Seems Like a Massive Bargain

Bitcoin Price Remains Firm But No Longer Seems Like a Massive Bargain

It took a total of 167 days from the first confirmed case of Coronavirus until we reached 100,000 confirmed cases. From then until the 200,000 confirmed cases was only 11 days. It took another 5 days to reach 300,000 and then just 3 days to reach 400,000. Yesterday alone 43,733 new confirmed cases were added. Not to get too morbid with the predictions but it does seem like we will pass 20,000 deaths at some…

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Coronavirus Communication (CoCo) healthcare webinar now available

Coronavirus Communication (CoCo) healthcare webinar now available

TL;DR: Our new training webinar for Coronavirus Communication in healthcare is here. How do healthcare organizations communicate about COVID-19? It’s tricky, because the principles of healthcare can be difficult to turn into effective communication. How do we reconcile the Hippocratic oath (“first, do no harm”) with the marketer’s oath (“simplify the message”)? As a simple example, take our CoCo message “Sunshine is a disinfectant.” True, the flu virus withers under sunlight (NCBI). True, people need to…

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